Some car companies have revealed that they are launching their own scrappage schemes for consumers, separate from the Government scheme which has boosted car sales significantly.The scheme increased consumer confidence and also gave consumers a boost when it came to car finance, in times where obtaining credit to get products has been increasingly difficult.The Government’s scrappage scheme, where cars that were 10 years old or older could be traded in for a £2,000 discount of a new car, is estimated to end in October. It is feared that there could be a backlog of consumers who are let down by the scheme as funding for the scheme runs out. The Government is not believed to be planning to re-invest into the scheme once their provisional budget of £300m runs out.However, it has been revealed that some companies have been launching their own scrappage schemes which will go beyond the Government scheme’s shelf-life of October. Even better, some of these schemes have been revealed to have been offering better deals than the Government-backed scheme that put car sales in momentum.A fine example of this is Mitsubishi Motors, who recently announced that they were launching a scrappage scheme separately. The company’s financial arm recently confirmed that they had freed up £100m for the scheme which has been gradually gaining interest amongst consumers.The scheme is open to cars which are between five and ten years old, which can be exchanged for a new car with a discount. In addition, the dealership revealed that they were also offering financial support to consumers with a variety of interest rates and deposits.The company revealed that over one-fifth of queries for a new car were coming through the scheme, with that number rising. A spokesman clarified the scheme that Mitsubishi were offering, dwelling on the success that the Government initiative provisionally offered: “To help maximise on this momentum, we have decided to launch our own scheme, which means a customer can bring in a car as young as 5 years old to any participating Mitsubishi dealer.”This news comes as Mazda also introduced a car scrappage scheme for prospective customers. Mazda have revealed that they are willing to discount up to £6,000 off the new cars in their range should consumers decide to trade in a car which is more than ten years old. In addition, they confirmed that their offer was open to the public, whether they decided to invest in car finance with the lender or not.Mark Cameron is a representative for Mazda. He said: “We have taken the opportunity to review Mazda’s range of supporting allowances to ensure we are offering customers the best possible deals for the summer.”It is hoped that as these two car manufacturers offer a new scrappage scheme to lure in customers and prevent a dip in consumer confidence and car sales, more car manufacturers will see the benefit in offering such schemes and the market will become a place where buyers can afford to be picky once again.

Once the app is downloaded, you have little time to take a sigh of relief, and then again start focusing on making things easier for the them till their goal is achieved.

According to the AppsFlyer, an app marketing company, the global uninstall rate for apps after 30 days is 28%. Entertainment apps are most frequently deleted, whereas apps based on Finance is least frequently deleted. No matter which app category you belong to, your strategy should be to remain in the mobile phones of users for a long time, and not just sit around but to fulfill your purpose as well.

If we analyze the encounters of users with an app step by step, it can help us unveil the critical factors that influence mobile app audiences, so that we can work upon those and achieve our purpose. Here are the details:

Step1. Finding Your App in Appstore

For this, we have to first find out what exactly users type to search an app. Based on a research, it has been found that 47% app users on iOS confirmed that they found the app through the App Store’s search engine and 53% app users on Android confirmed the same.

What have been their search queries? Interestingly, as the per the data provided by the TUNE research, 86% of the top 100 keywords were brands.With little scope for non-branded categories, most of the keywords were either of games of utility apps. Common keywords in the non branded category are: games, free games, VPN, calculator, music, photo editor, and weather.

Leaving brands aside, if we analyze the user-type of a Non-branded category, we will get two types of users:

1. Users are informed, and they know what they are search

2. Users are exploring possibilities, have no precise information in mind.

If you are a mobile app development company, targeting non-branded users, then your efforts must be directed to creating apps that compel these two types of users. To do so, we have to analyze once they are on an app store, what keywords they use to search. Regina Leuwer, with expertise in marketing & communications, bring some light to the subject. She reached out Sebastian Knopp, creator of app store search intelligence tool appkeywords, who shared with her the data of unique trending search phrases. And according to that data, in 2017, there were around 2,455 unique search phrases trending in the US.

Now, if we study these data to get information, we will find that name of the app is critical to attract the attention of the users.

If your app belongs to non-branded category, then make sure your app name is similar to the common search queries but also unique in comparison with your competitors. So that when your app name is flashed, they click it on to it, finding it purposeful and compelling both.

Step 2. Installation

Remember your users are on mobile devices has limited resources, from battery to storage and RAM to Internet. Everything is limited. So better create an application that is easy to download or say get downloaded with 5 minutes. One critical advice here:

1. Keep the application file size small.

If you are a developer, use APK Analyser to find out which part of the application is consuming maximum space. You can also reduce classes.dex file and res folder that contains images, raw files, and XML.

Step 3. Onboarding

After the user has successfully downloaded your mobile application, don’t leave anything on assumptions. Guide them properly. This you can do through an onboarding process, where users can learn the key functionality and where to begin with the mobile app. Below are the 3 things you need to keep in your mind when creating an onboarding process for your users.

Short and Crisp: The entire guidance of features and functions should be completed within few seconds, with easy options loud and clear option to skip.

Precise Information: Don’t introduce them to the app. They already know what they have downloaded. The objective to inform about the key functions and features.

Allow Users to Skip: Let the tech-savvy users skip the intro. Your app is to meet their requirement and not to have a friendly session.

Step 4. Purpose and UI
Here, the stage is set for your app and it is the golden chance for you to impress your users. What is needed here is the collaboration between purpose and UI of the app. It totally depends on the problem-solving capability and ease of use of the mobile app. Interface design plays the critical role, allowing the users to access features of the apps easily and quickly to perform the task for what they have downloaded the app. When it comes to interface design, make sure that the design is interactive and task-oriented. Here are some factors that you must take care off while creating mobile app interface:

1. Usability: The Mobile phone is an epitome of convenience and if your users find it difficult to use your app, then there is no way there are going to make the space for it in their mobile phones. From screen size to the color of the app, there are many factors that are equally critical and need attention.

2. Intuitive: To create an intuitive User Interface, you have to read the mind of the users, and develop a model based on that. The next should be precise, clear and ‘obvious’ in an interface.

3. Availability: Key features should be hidden in the drop down menu or even if so, it should be obvious for the user to look into the drop-down. An intricate work of design and research is required to make essential features available for the customers and they don’t need to navigate here and there.

If you need more help with the user-interface and innovative ideas for a mobile app, write to me [email protected] and I promise to get back to you with interesting mobile app designs.